4 Super Easy Ways to Improve Your Conversions
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Quite often when working on an SEO project it can be a lot quicker and cheaper to improve the conversion rate (CRO) of a given page rather than to get more people to it. For example, if you have a page that receives 3,000 visits a week and 1% of these visitors buy your product or sign up to your mailing list it can often be easier to make a few simple tweaks to your page to improve your conversion rate to 2% than it would to double your web traffic.
There are lots of techniques that can be adopted and below I’ve put down some of my favourite quick and easy ways that you can improve your sales pages straight away with little cost.
1. Appeal to Skim Readers
That’s right people are lazy readers, congratulations on writing that 3,000 word epic blog post but if it’s hard to read people will switch off and go somewhere else. The simplest way to appeal to skim readers is
- Put Key points in bullets
- Use Sub headlines
- Introduce White Space
2. Use Images & Graphics
Pictures appeal to the skim readers and a few well placed and well thought out images can make it easier for your readers to visualise what you are selling. Remember they are shopping online and don’t have the ability to have a physical relationship with the product they are buying.
3. Increase Trust and Provide Proof
Your visitors will not believe your claims until you provide solid evidence to back up what you are saying. The vast majority of people are sceptical of big claims, especially online where the personal element of selling is not present. This can be easy to do on an ecommerce site for example you may want to include a section for user generated product reviews, look at the success of sites such as Amazon who encourage community product reviews.
Always ask your customers for feedback and testimonials to be published throughout your site. If it all possible get video testimonials from your clients these will build trust quicker and are easier to digest than even more words on the page.
Finally, offer a cast iron Guarantee, be bold offer a great guarantee and don’t promise anything you can’t afford or won’t keep.
4. Write Amazing Titles that make your Life 500% Better
OK, OK I know that’s a terrible example of a title but you want something that will capture your audience’s attention and get them to keep reading. I highly recommend you head on over to Copybloggers guide to Write Magnetic Headlines and get some inspiration.
All of these tips should only take a few minutes each to implement on your pages and hopefully mean that people stay longer on your site and become customers.
Do you know of any quick and easy ways to increase your conversion rates? Just leave a comment below, and let others know your super smart CRO tips.
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Author Chris
+Chris Dyson is the founder of Roots Web Solutions and regularly writes about SEO, Link Building & Social Media. He has over 6 years experience with marketing and developing websites.
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